About · Press
Our story.
About Dorea
Dorea is a confidence engine for the home — the first shopping experience that reads your specific room before selling to you. Users upload a room, see a few stronger directions inside their own palette and architecture, save the one that feels right, and shop the whole look across furniture, lighting, paint, flooring, and decor. The voice is editorial throughout: calm, specific, never salesy.
Founder
Founding team
We are building Dorea for the moment before you spend thousands on your home and still feel unsure.
Contact
Product screenshots
Before/after room slider
Four directions, one room
Shop the look — price tiers
Reviews and trust signals
Saved directions and taste portrait
By the numbers
~90 sec
to generate four redesigned directions
Scene-first
shopping — the room is the unit of purchase, not the SKU
Switzerland
across every major retailer — no allegiance, no bias
Press angles
- The room becomes the storefront.
- From upload to redesigned room in ninety seconds.
- A new way to shop the home without guessing.
- Why furniture e-commerce needs a confidence layer.
- Editorial AI: calm, specific, never salesy.
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